Guides

Each guide covers one procedure end to end, with the measurement traps and what the result actually tells you.

• Performance Max Audit: Seven Checks and the Measurement TrapsBrand versus non-brand ROAS, spend outside Shopping, product overlap, catalog splitting, feed titles, exclusions and the ROAS target.
• Google Ads audit checklist: what to check daily, and in what orderAccount level, campaigns, conversions, GA4, Merchant Center, Performance Max leaks and competitor pricing.
• AI for Google Ads: how to brief a task that can actually be finishedGoal, scope, boundaries and deliverable. The four fields that turn "run an audit" into a task someone can actually finish.