Guides

Each guide covers one procedure end to end, with the measurement traps and what the result actually tells you.

• Google Ads Quality Score: How to Improve It and Measure the Effect, Step by StepHow to find the ad groups where a weak score costs the most, fix the ad and the page, then check in the numbers whether the fix worked.
• Performance Max Product Bucketing: How to Split Your Catalog, Step by StepHow to split products into campaigns by what they sell, so bestsellers get the budget and the split stays current month after month.
• Negative Keywords: N-Gram Analysis of Search Terms, Step by StepHow to find the phrases eating your budget in the search terms and where to exclude them without cutting leads.
• Google Ads Audit Checklist: 21 Checks and How to Fix Each OneAccount hygiene, month over month results, Performance Max, exclusions, ads, Display, budgets and product bucketing.
• Google Ads Campaign Optimization with AI: A Free E-BookThe routine tasks AI runs on a Google Ads account daily, weekly, monthly and quarterly, with exact thresholds. Free download in BDOS Club.
• How to Get Basic Access to the Google Ads APIFrom Explorer to Basic, step by step: the application privacy policy, brand verification and the access request. Policy template free in BDOS Club.
• Performance Max Audit: Seven Checks and the Measurement TrapsBrand versus non-brand ROAS, spend outside Shopping, product overlap, catalog splitting, feed titles, exclusions and the ROAS target.
• Google Ads Audit Checklist: What to Check Daily, and in What OrderAccount level, campaigns, conversions, GA4, Merchant Center, Performance Max leaks and competitor pricing.
• AI for Google Ads: How to Brief a Task That Can Actually Be FinishedGoal, scope, boundaries and deliverable. The four fields that turn "run an audit" into a task someone can actually finish.