What's new in BDOS

• BDOS now tells apart a question about money, a question about a list of items and a question about one specific item, and states under every result what it counted. When something is left out, it says how many items and how much they spent.
• A spend question covers everything that spent in the period, including paused, ended and removed campaigns, so the total you give a client is complete.
• An account suspended for lack of funds still gets its full campaign list, with the serving state noted on each row.
• Search impression share and the share lost to budget and rank are pulled for the whole period, the way the Google Ads UI reports them. Year-over-year comparisons use equal windows.
• Product trees can be split on any dimension: product type, brand, custom label, condition and channel, the same way in Performance Max and Standard Shopping. BDOS can pick the values from your product feed.
• The preview of a tree change lists the products that will start or stop showing, and warns when the same value also sits in another asset group or campaign.
• When you rebuild a tree in a manual CPC Standard Shopping campaign, the preview counts every product and shows the bid it uses today next to the bid it will use after the change.
• A conversion action can be set as primary or secondary, and the preview names the campaigns whose optimization will change. Anything that changes what Smart Bidding optimizes toward needs a separate confirmation.
• Accounts in dollars, euros or pounds run the daily check and product bucketing in their own currency, with thresholds and minimum budgets set per account.
• A product title or description already in the feed sheet is corrected in place, and BDOS always works on the sheet Merchant Center actually fetches.
• Before classifying products, bucketing shows a table of 30 to 180 day windows with the number of converting products and a recommendation.
• Images in Performance Max can be swapped even in an asset group that already holds the full 20, and you can add up to 50 search themes per asset group.

Andrew knows twice as much, your setup travels with you, Shopping catches up with Performance Max, local campaigns from BDOS

• The knowledge base behind AI Andrew has doubled: 5,569 substantive claims against 2,736, and 135 topic areas against 107. Four areas are new, covering campaign economics, product bucketing, server-side measurement and AI Max.
• Your accounts and their rules, client briefs, procedures and your own skills now live in a private repository and come back on any computer. Choose a plain backup or a backup that syncs between machines. The address can be any git repository, including a folder on a company drive.
• Standard Shopping campaigns gained the same five product tree controls Performance Max has had for a long time, including setting a bid on a leaf of the tree.
• A product subdivision can be merged back, in Shopping and in Performance Max alike.
• A Performance Max campaign for store visits can be set up entirely from BDOS, including the location group, so the campaign promotes the store you chose rather than every location you run.
• Text in sitelinks, callouts and structured snippets is edited in place, and the asset keeps the clicks and conversions it already earned.
• A new Google Analytics 4 alerting skill derives its thresholds from eight weeks of your own property history instead of applying one number to every account. Normal traffic with zero key events is reported as a measurement failure rather than a drop in sales.
• The ROAS target stored on the account profile and the one used by the bidding strategy are now read through a single place, so analysis, diagnostics, PDF reports and quotes all state the same figure.
• Credentials are masked everywhere they could reach a screen or a file, and a backup run stops when it meets a value that looks like a token.
• Skills and commands rebuild themselves at startup, an update tells a genuine "you are current" apart from a failed check, and commands that do not reach Google Ads start close to three seconds faster.
• A fresh install now targets the Explorer access level, which works on live accounts straight away, with no wait for an application to be reviewed.
• A single settings file describes the whole look of a PDF report: company name, accent color, logo, typeface and footer lines. BDOS works out the contrast on its own.

Help with framing a task, a much richer change preview, devices and vertical images in Performance Max, Display images replaced in place

• A new skill that helps you frame a task before BDOS runs it: goal, scope, boundaries and expected outcome settled in conversation.
• The product tree in the preview is drawn as a tree, with the names you see in the panel instead of resource numbers.
• A warning when a change would leave the campaign serving nothing at all.
• Turning devices on and off in Performance Max campaigns.
• Vertical 9:16 images for Performance Max, the format used by Shorts and the other vertical placements.
• Replacing the images in a Display ad in place, so the ad keeps its history and statistics.
• Excluding an audience list from a campaign, and pausing or enabling a single Performance Max asset group.
• The change history states the window it actually covered, and now includes campaigns and budgets.

Google Ads API v25, Price Panda on the Merchant API, full Demand Gen control

• Running on the newest Google Ads API, v25, with a refreshed field catalog.
• The Price Panda script rewritten onto the Merchant API, eleven days before Google switched the old interface off.
• Demand Gen run from BDOS exactly as you would in the panel.
• Excluding your own brand from Performance Max campaigns.
• The status line shows how much of the subscription limit is left.
• Exclusions are easier to undo and harder to get wrong.
• Bucketing that copes with an account whose structure has changed.

A rebuilt query engine, complete negative list handling, consent settings on GTM tags

• A rebuilt query engine that knows the complete set of Google Ads API fields and checks every query before sending it.
• Negative keyword lists run from BDOS across the full lifecycle of a list.
• Consent Mode consent settings on tags in Google Tag Manager.

Safer pausing and edits, ads in the market's language, feed changes with a preview

• Pausing and editing apply to the element you name.
• Ads pick the market's language instead of the account's.
• More accurate reports and filters.
• Safe reading of pages and files for ad copy.
• Merchant Center feed changes go through a preview and your consent.
• A clearer change preview, full account analysis and bug reporting.

DSA via a page feed with the move to AI Max, conversational attributes in Merchant Center, Demand Gen Video

• DSA campaigns targeted at chosen pages through a page feed, with the move to AI Max.
• AI conversational attributes in Merchant Center, with an FAQ section and popularity rank.
• Safe reading of a client's page for product facts and brand tone.
• Demand Gen Video as a new campaign type.
• Choosing the account scope in reviews.

The API version driven from a single source, uniform location confirmation, BDOS change log

• The Google Ads API version driven from a single place, and kept current.
• Campaign location confirmed the same way in every campaign type.
• Reliable merging of multiple supplemental feeds in Merchant Center.
• A log of the changes BDOS made, available from the conversation.