Google Ads Campaign Optimization with AI: A Free E-Book

How to get it

The e-book is free. Join BDOS Club and download it from the Free Guides section, along with the Google Ads API privacy policy template and the rest of the material.

Optimization runs on a rhythm

Running an ad account is not "set it and forget it." Results come from repeatable tasks at different frequencies: some done daily, some weekly, some once a month, some quarterly, and some reactively, whenever the data or the client calls for it. The e-book follows the way account work is actually organized: by frequency, and within each interval, separately for e-commerce and lead generation.

An account keeps changing, so optimization has to be continuous.

What's inside

• Every day and every 2–3 days: spend anomalies, broken conversion tracking, ROAS and CPA drift, PMax budget leakage and Merchant Center health, each with the exact threshold behind its alert.
• Every week: product segmentation, budget reallocation between campaigns, negative keywords and the scaling of profitable campaigns, cross-verified on 7- and 30-day windows.
• Every month: account hygiene and audits, including frequency caps, target ROAS, remarketing lists, YouTube placements, Quality Score and a full review of account changes.
• Every quarter: the deep audits that are not worth running more often, such as the full product feed review and a re-check of content labels, frequency caps and app exclusions.
• Reactively: seasonal creatives, competitor moves and the monthly budget plan, executed when the data calls for it.
• The report: what goes into the monthly and weekly client report, including month-over-month KPI cards, the long-term trend and a separate section on the changes made.

30+ routine tasks, 5 frequencies, 2 business models. Each task comes with its technical spec (the thresholds, windows and API fields behind it) and the time it takes: monitoring that used to swallow an hour a day now runs in five minutes, and a quarterly feed audit that took 5–8 hours is done in 30 minutes.

Who it's for

Specialists and team leads who run e-commerce and lead-generation accounts and want AI to handle the routine under a specialist's supervision, without adding another dashboard to check. Every task is written the way BDOS executes it on real accounts, with the rules that keep the changes safe.