Google Ads Campaign Optimization with AI — a free e-book

How to get it

The e-book is free. Join BDOS Club and download it from the Free Guides section — along with the Google Ads API privacy policy template and the rest of the material.

Optimization is a rhythm, not a one-time setup

Running an ad account is not "set it and forget it." Results come from repeatable tasks at different frequencies: some done daily, some weekly, some once a month, some quarterly, and some reactively — whenever the data or the client calls for it. The e-book is laid out exactly the way work on an account looks: by frequency, and within each interval separately for e-commerce and services.

The account is alive. Optimization is a continuous process, not a point in time.

What's inside

• Every day and every 2–3 days: cost and spend anomalies, broken conversion tracking, ROAS and CPA drift, PMax budget leakage, Merchant Center health — with the exact thresholds behind each alert.
• Every week: product segmentation, budget reallocation between campaigns, negative keywords and the scaling of profitable campaigns, cross-verified on 7- and 30-day windows.
• Every month: account hygiene and audits — frequency caps, target ROAS, remarketing lists, YouTube placements, Quality Score and a full review of account changes.
• Every quarter: the deep audits that make no sense more often — the full product feed review and a re-check of content labels, frequency caps and app exclusions.
• Reactively: seasonal creatives, competitor moves and the monthly budget plan, executed when the data calls for it.
• The report: what goes into the monthly and weekly client report — KPI cards month over month, the long-term trend and a separate section on the changes made.

30+ routine tasks, 5 cycle intervals, 2 business models. Each task comes with its technical spec — the thresholds, windows and API fields behind it — and what it costs in time: monitoring that used to swallow an hour a day now runs in five minutes, and a quarterly feed audit that took 5–8 hours is done in 30.

Who it's for

Specialists and team leads who run e-commerce and lead-generation accounts and want the routine handled by AI under a specialist's supervision — not another dashboard to check. Every task is written the way BDOS executes it on real accounts, with the rules that keep the changes safe.