AI system for managing
Google Ads
Everything you do in the Google Ads UI — faster, at scale, and done right.
> analyze search terms for possible exclusion
340 terms across 12 accounts, $1,550 of wasted budget
> and which products are eating budget without selling?
214 products, $2,100 spent, zero conversions in 30 days
Exclude the terms and check why those products aren't selling?
Audit a Performance Max campaign in four minutes
See seven checks BDOS runs on a Performance Max campaign — from non-brand ROAS to bucketing, feed titles and the ROAS target.
An engine that turns a sentence into an operation on the account
BDOS runs on your machine, between Claude and the Google Ads API. You can run it in the terminal or in the Claude Desktop app. You write what should happen. It checks the data, builds the actual request, shows it to you for approval, and only then sends it. This is not a bundle of prompts, skills or a script for the Google Ads UI. BDOS does have skills, but they are only the surface. Underneath them runs code: reading with validation and caching, writing with previews and safety limits, integrations with Merchant Center, GA4, Tag Manager, Sheets and Keyword Planner. On top of that, campaign know-how gathered over years of work on live accounts.
One place instead of six tabs
Google Ads, Merchant Center, GA4, Tag Manager, Keyword Planner and Sheets in one conversation. No jumping between tools, no stitching numbers together from three sources by hand.
An engine, not a prompt pack
120+ ready operations and 80,000 lines of code that know how to talk to Google's API. BDOS doesn't improvise syntax or strategy.
Safety written into the code, not into a policy
Every change appears as a preview first, then waits for your confirmation. Ten checks and eight limits stop what you didn't agree to.
Talk to BDOS
like an assistant
Real conversations: diagnostics, exclusions, building new campaigns.
See how BDOS refines a task before any changes reach the account.
check all accountsClick to see BDOS's response
Result: 2 minutes instead of 60-90 minutes of logging into every account
show search terms from PMax campaign on account client-3Click to see BDOS's response
Result: 30 seconds instead of 15 minutes of digging through the UI
show product performance from PMax for the last 7 daysClick to see BDOS's response
Result: Full product profitability picture in one query instead of manual checking
check bidding on account client-4Click to see BDOS's response
Result: Full analysis with a recommendation the numbers support
client-5 is asking why conversions dropped this weekClick to see BDOS's response
Result: 2 minutes instead of 50 minutes of manual data digging
create a feed-only PMax campaign for "garden lamps", budget $25/day, target ROAS 500%Click to see BDOS's response
Result: 2 minutes instead of 30 minutes of clicking, with no settings missed
Everything you need
in one place
Manage Google Ads campaigns from a chat interface. No more slow clicking through the UI.
Diagnostics and analysis
- Full account diagnostics. HIGH / MEDIUM / LOW with recommendations
- Search-term analysis. Detect terms burning your budget
- Change history. Who, what and when on the account
Campaign management
- PMax, Search, Shopping, GDN, DG ready in 2 minutes
- Zero coding. Budgets, keywords, sitelinks from chat
- Keyword Research via the Keyword Planner API
- One tool for the whole agency
Safety
- Preview before every change: dry_run, preview, confirm
- 3-layer API protection. Validation, auto-fix, safety checks
- Block costly mistakes. No deletions without consent
- Labels with your own prefix and date. Full transparency
Reporting and export
- PDF reports with your agency's branding
- Export to Google Sheets with a single command
- Campaigns, keywords, search terms, geo, PMax and more
Built-in expert knowledge
- 15 years on live accounts. Rules from a Google Premier Partner and a Gold Product Expert
- Campaign analysis rules. Thresholds, benchmarks, matrices
- Ad copywriting. AIDA, tone of voice, hooks
- PMax & Shopping playbook, ready to use
BDOS Club and support
- A dedicated community of Google Ads practitioners on Circle
- Direct support from the creators, Bycina & Dziedzic
- Continuous development. New features, reports, integrations
What BDOS
does for you
Ready-made workflows, from daily monitoring to monthly audits. Each one runs on a single command.
/bdos-daily-checkDaily account monitoringOne command and within 30 seconds you know if conversion tracking broke, whether campaigns are spending their budget, and whether there are any anomalies in cost / CPA / ROAS. The system skips local holidays, so you don't get false alarms.
/bdos-monthly-reviewMonthly account auditsRuns your audit checklist for you, generates a client-ready PDF with your branding, and logs what was done. What used to take 2–3 hours per account happens in a few minutes.
/bdos-strategyStrategy and account scalingChecks whether the bid strategy fits the campaign's goal, whether the target is set too low, and how much impression share you are losing to budget. It tells you what to scale and by how much, with the account's seasonality in the background. It also spots categories that earn in PMax or Shopping but have no Search campaign of their own.
per-account foldersNo more digging through Slack and email for notesEvery account has its own folder with the audit procedure, client business brief, exclusions, review history and all PDF reports. You come back 3 weeks later and the full context is right there — especially valuable when taking over accounts and working as a team.
/bdos-bucketingPMax product segmentationSplits your feed into 4 groups (Platinum/Gold/Silver/Bronze) and creates separate campaigns with their own budgets and ROAS targets — so Google doesn't mix top performers with weak products. Runs safely next to existing campaigns; it doesn't wipe history or Smart Bidding learning.
/bdos-brandingFull rebranding for your agencyPDF reports go out in your colors, with your logo; account labels carry your prefix. You point it at your website and the system pulls the logo, color and company name automatically.
mutation logFull account change historyEvery change made by BDOS can be logged per account. At the end of the month you ask "what did I do in account X in May" and you get a ready list for the client report.
/bdos-search-terms-ngramN-gram search termsBreaks search terms into 1/2/3-word fragments with topic grouping. A 90-day cross-check protects good terms from being excluded by accident.
/bdos-feed-optimizeProduct feed optimizationTerms from PMax and Shopping are matched against titles in Merchant Center and validated in Keyword Planner. New titles go to the supplemental feed. The primary feed stays untouched.
/bdos-pmax-channelsPMax channel analysisBreaks down PMax spend across Shopping, YouTube, Display, Search, Gmail and Dynamic Remarketing. Detects budget leaks and shows true ROAS after subtracting engaged-view.
/bdos-seasonalitySeasonality analysisYear-over-year comparison on four levels: campaigns, product types, brands, individual products. Speaks the client's language — "last March was down 46% vs February — it's a seasonal dip, not an account problem".
/bdos-ga4-data-analystReady-made GA4 reportsGA4 access straight from your terminal — 18 e-commerce scenarios and 24 predefined reports without switching tools. Ask about the purchase path, top products, acquisition channels or retention — the answer comes back with concrete numbers and commentary.
/bdos-ga4-campaign-analystGA4 deep-dive per campaignEight ready-made analyses for every Google Ads campaign, cross-referenced with GA4: bounce rate, conversion path, time on page, customer value. You see not only whether the campaign converts, but whether the traffic it brings makes business sense.
/bdos-merchant-reviewProduct feed statusProduct statuses in Merchant Center, price comparison vs competitors, a list of disapprovals with concrete reasons and free-listings monitoring. Diagnosis in one place — without logging into Merchant Center and clicking through products.
/bdos-keyword-researchKeyword Planner in the terminalSearch volumes, CPC, competition level and 12-month trends for any list of terms. A cross-check against keywords you already have on the account shows what to add and what you're duplicating.
/bdos-price-pandaImpact of price changes on resultsA daily Merchant Center price snapshot plus an automatic comparison of the 7 days before vs the 7 days after a price change — you see whether the hike killed ROAS or it was a coincidence. Validation of chaotic changes (flip-flop, short promos) protects you from drawing conclusions from artifacts.
/bdos-todoTasks and checklists per accountTasks pinned to specific accounts, with due dates and priority. Ask what is overdue and you get a list split into overdue, this week and next week. Review checklists live in the same place, so coming back to an account after three weeks you can see what was left unfinished.
Google Ads is not the only thing deciding your result
A campaign can look fine in Google Ads and still sell badly, because the problem sits in the feed, in the tracking, or in the traffic it brings. BDOS reads those sources together, in one conversation.
Google Tag Manager
Conversion tags, GA4 events, triggers and variables described in plain language and built in one pass. Everything lands in a separate BDOS workspace, so the client's setup stays untouched until you decide to publish. BDOS can also check which non-Google tags fire without valid consent.
Google Merchant Center
Product statuses, the real causes behind disapprovals and free listings monitoring. A daily record of your prices and your competitors', and after a price change a comparison of the seven days before and after, so you know whether the increase killed sales or it was a coincidence. For AI-driven search, BDOS adds product FAQs and a popularity rank calculated from your own sales. Every fix goes into a supplemental feed, and your primary feed is never touched.
Google Analytics 4
Ready-made reports and live data without switching tools. The real value is the cross-reference: for every campaign you see bounce rate, path to conversion, time on page and customer value. You learn not only whether the campaign converts, but whether the traffic it brings makes business sense.
Who is
BDOS AI for?
A system for everyone who works with Google Ads and wants to get more done in less time.
Google Ads specialists
Routine work takes 5–10× less time. You put the hours you get back into strategy and optimization.
- ✓More clients with the same hours
- ✓Same-day alerts when performance drops
- ✓PDF reports in seconds, not hours
Performance agencies
One specialist handles more accounts without losing quality. Every account is reviewed with the same process.
- ✓Scalability and standardization
- ✓Faster onboarding of new staff
- ✓Full transparency for the client
E-commerce managers
BDOS translates data into business language. You stay in control of campaigns without being a PPC specialist.
- ✓Feed monitoring with disapproval alerts
- ✓Product analysis down to ROAS per product
- ✓Google Ads + GA4 + Merchant Center in one place
PPC teams
Shared standards, change labels and an operations history. Everyone can see who changed what and when.
- ✓Standardized monthly reviews
- ✓Labels with your agency's prefix on every change
- ✓Accountability and transparency
Freelancers and consultants
Handle 20–30 accounts instead of 10. BDOS keeps changes safe — you won't make a mistake under time pressure.
- ✓Daily-check of 30 accounts in 2 minutes
- ✓Built-in expert knowledge
- ✓Professional reports for clients
Marketing managers
A quick answer to "what's going on with this campaign?" — full analysis in 2 minutes instead of 50.
- ✓Period comparisons with a single command
- ✓Ready-made analyses with recommendations
- ✓Real-time spend control
Expertise built into
every operation
Thresholds, benchmarks and procedures proven on live client accounts.
Fifteen years of live accounts, written into the system
The rules come from two practitioners Google itself recognizes: a Premier Partner who has delivered over 1,400 training sessions, and a Gold Product Expert. Thresholds, benchmarks and playbooks for PMax, Search, Shopping, bidding, feeds and diagnostics. The system doesn't recite them. It applies them.
Campaign analysis
Thresholds for cost, CPA and ROAS, a bid-strategy matrix and scaling rules. BDOS measures your account against them instead of guessing what "good" looks like. It also knows the practices that look sensible and quietly do harm.
Product segmentation
Which products deserve their own campaign and budget, and which are quietly draining someone else's. Four tiers, thresholds adapted to your account and seasonal rules, applied to your feed.
Feeds and Merchant Center
Title and attribute rules straight from Google's product data spec, the real causes behind disapprovals, and what to fix in a supplemental feed without ever touching your primary one.
PMax and Shopping
Launch order, feed-only structures, bidding and exclusions. Plus spend broken down by channel, including how many conversions YouTube quietly claims for itself.
Ad copy
Rules for headlines and descriptions, tone of voice, hooks for Demand Gen and PMax asset modularity. BDOS can read the client's website and take the tone and the product facts from there, instead of inventing them.
Demand Gen, YouTube and remarketing
Demand Gen formats and hooks, building audiences and remarketing lists, excluding placements across the Display network. The channels that are easy to launch and even easier to waste money on.
Ask Andrew
A second specialist to consult, even when you work alone. You type "ask Andrew how to set up PMax from scratch" or "when to switch bid strategy", and the answer comes from that same knowledge base, gathered on live accounts. Andrew will also challenge your assumption and suggest a different approach, which is why clients talk about him by name.
Under the hood
How does BDOS protect you from mistakes? It turns the raw Google Ads API into a safe, conversational interface.
Safe changes
- Every mutation requires dry_run → preview → user confirmation
- SafetyLimits block dangerous operations such as deletions and budget jumps over 30%
- Automatic labels with your prefix and date. You always know what was changed and when
Silent API traps
- Conversions counted by conversion date, not by click date. The API defaults to the opposite, and that is how a report ends up showing a drop that never happened.
- Queries checked before they go to Google. Its query language has limits you don't have to remember.
Operations ready to use
- 100+ operations in the account: budgets, bids, campaigns, ads, assets, exclusions, product feed.
- Data pulled with a single instruction, aggregated and cached. You don't need to know how to ask for it.
Run it in plain language
- Say "check account X" or "change budget to $25", with no Python involved
- You don't need to know field names or query syntax. That is the engine's job.
Diagnostics by the rules
- The system looks for problems on its own: missing location targeting, broad match, campaigns still learning, ROAS drops.
- Ready-made procedures: account audit, strategy, campaign build, keyword research.
Your data stays with you
- Your credentials sit on your own machine, not in our cloud and not on someone else's server.
- A local cache cuts the number of calls to Google and saves your API quota.
BDOS vs. other Google Ads tools
Three kinds of tools claim this job. What separates them isn't the feature list, it's what sits underneath, and when that surfaces.
BDOS
Other Claude Code toolkits
Web apps and MCP servers
A Python engine between the conversation and the API — 80,000+ lines of code
Instructions in Markdown plus helper scripts
An access layer to the API, or a vendor's closed dashboard
120+ operations: Search, PMax, Shopping, Demand Gen, DSA, feed, audiences
Keywords, bids, budgets, geo, exclusions. Ads often via a file you upload by hand
Google's official MCP is read-only. Writing is third-party territory
2,881 mapped fields across 183 resources + a query validator
Static query templates written up front
The model picks fields itself, or the dashboard shows only what the vendor planned for
29,000+ lines of rules, thresholds and procedures proven on live accounts
Written as instructions for the model to follow
The vendor's playbook, or none. MCP gives access, not judgment
The API operation objects themselves. The screen and the request are one object, so nothing can drift apart
A table rendered from an intent file, while a separate translation goes to the API
A summary the model wrote, or a form in the vendor's dashboard
Campaigns, ad groups, ads and keywords cannot be deleted without your explicit consent. Pausing is the default, so history and learning survive
Available behind a flag in the script
Available, usually behind an extra confirmation
One layer shared by every operation: 10 checks, 8 adjustable limits
Written separately per feature, a fix in one place doesn't fix the others
On the vendor's side. You can't inspect what they actually block
7,000+ tests. Every release re-checks every safety rule
Rare — the code is mostly a scripting layer
Presumably there, but not visible from your side
Always the newest Google Ads API, migrations are on us. Google ships API releases every month, and every major version expires after about 12 months
Depends on whether whoever wrote the scripts keeps up
On the vendor, and only as far as they decide
AI Max, product attributes for AI Mode, PMax channels, full Demand Gen — working today
Usually absent, they need new code, not a new instruction
They arrive when the vendor decides it's a priority
Your procedures, thresholds and templates in a layer of their own, updates never touch them
You edit the files, but an update may overwrite them
Not supported — you work to their process, not yours
On your machine, under your own credentials. There is no server of ours in the middle
Local as well, an advantage this category shares
On the vendor's servers, along with access to your clients' accounts
Off-the-shelf MCPs for Google Ads are a thin wrapper around the API — they give you access, not judgement. Claude Code toolkits go further, but they still describe to a model what to do. BDOS is the layer that does it — years of experience locked in code: API pitfalls, GAQL quirks, proven ways to join data. An instruction can be read another way. Code cannot. You won't vibecode this on a weekend.
How BDOS speeds up
everyday work
How long typical tasks take without BDOS, and with it.
A specialist's mornings
Checking 20 accounts — anything off?
Finding the cause of a drop
Reacting to a problem (per account)
Monthly client review
Collecting data
Search-term analysis
Excluding bad terms (per campaign)
Product performance analysis
PDF report
New client — account setup
Keyword research
Building Search campaigns
Building PMax campaigns
Configuring exclusions and geo
Client asks "what's going on with the campaign?"
Checking results
Checking change history
Comparing to the previous period
Preparing the reply
What do you need to run
BDOS?
What our users say
See how BDOS changes the everyday work of Google Ads specialists.
“Wow. It's been a long time since a rollout swept us off our feet in marketing like this. We started using an AI assistant connected to the Google Ads API. The tool uses Claude Opus with access to campaign management (changes, creating new campaigns, etc.). The results are truly spectacular!”
“BDOS (AI Andrew) is clearly speeding up work on Google Ads accounts. Right now it's hard for me to imagine going back to clicking instead of issuing commands in a terminal. If you want to save 75% of your time, I highly recommend it!”
“After 15 years in the Google Ads industry, I got access to a tool that lets me step away from the most tedious, templated campaign work and focus much more on strategy, with data collected and analyzed far faster — which already translates into better results for my clients.”
“This tool is an invaluable support for any specialist looking to reach peak efficiency in managing Google Ads accounts. The era of clicking in the panel is coming to an end. With BDOS you can work smarter and faster — 10/10 recommended :)”
“I've been testing BDOS.ai for over a month and it's one of the few AI tools that actually changes the way you work, not just speeds up individual tasks. The biggest plus is the approach — BDOS is not a regular chatbot. It can challenge assumptions, suggest a different solution, and acts more like a thinking partner than an answer generator. The quality of answers and context is also a strong plus — you can tell there's real experience behind the tool, not just a "raw AI model". Product development is solid too — changes ship quickly and user feedback is actually taken into account. Bottom line: if you're looking for AI that doesn't just "do things faster" but helps you make better decisions — BDOS.ai is definitely worth checking out.”
“As a Google Ads freelancer I always looked for a tool that would let me stop being a "clicking machine" and start being a real strategist — and BDOS AI did exactly that. It can write campaign strategies, build campaigns from scratch and in minutes pull conclusions that used to take me hours of tedious cross-checking data across tools. Combining the API with GA4 and Merchant Center is a real game changer — instead of jumping between tools, I have everything in one place, and BDOS becomes a tool that literally changes the rules of running Google Ads campaigns. Reporting finally joins data, its context and room for interpretation, which was desperately missing in Data Studio or GA4 panels — a client got my report and said they were impressed, and for the first time I wasn't lying when I said "it's nothing complicated". BDOS AI has already saved me about 40 hours of work a month, and I feel this is just the beginning — I can finally focus on strategic thinking instead of clicking.”
“I've been using BDOS in my company practically from day one. Over the last two weeks I managed to sort out the situation across every campaign my company runs in Google — and the backlog was significant. The positive effects of those changes are already visible and I'm hoping for more. Why did I jump in practically "blind"? Because behind it stands the knowledge and experience of the best Google Ads expert.”
“The most noticeable change is pace. Tasks that used to swallow hours — building exclusions, creating campaigns, ad groups or ads — now take a fraction of the time. But just as important is what BDOS does along the way: it points out what can be improved or refined in account structure or campaign settings. On top of that, combining it with GA4 and GMC makes it possible to analyse data from those three sources at once without opening several browser tabs and manually combining numbers. That's especially helpful when detecting anomalies on client sites. Instead of laboriously comparing data across different tools, I see the full picture immediately, in one place. It opens up a broader perspective, which translates directly into the quality of client work.”
“BDOS speeds up our work significantly. Lately my favorite feature is GMC title optimization. I also appreciate the continuous updates. The to-do scheduling is a huge plus. You don't have to click through accounts manually, for example to exclude irrelevant search terms. Managing many accounts becomes much easier.”
“BDOS, aka "Andrew", is another "person" in our company that genuinely shares knowledge. The biggest value? Even if you don't agree with it, you have a tool at hand that shows alternative approaches to Google Ads work. Personally I appreciate Andrew most for more complex analyses. What would normally take me 1–2 hours, I can wrap up in a dozen minutes — and with concrete, ready directions for action. I'm very happy with the purchase. The tool clearly improved my work on Google Ads accounts, but more importantly — it taught me a lot. And it's not learning "blind" — it's learning through work on real examples that actually develop your thinking.”
“Working with BDOS is simply much more comfortable — less manual clicking, more time for sensible decisions. Campaigns are easier to control and you can pull clearer insights. It definitely makes a difference in daily work. Highly recommended!”
Trusted by
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Industries we serve
Meet the creators
BDOS is the result of a collaboration between two experts with many years of experience in the Google Ads industry.
Trainer and Google Ads / Google Analytics specialist. Lecturer at Collegium da Vinci in Poznań and AGH in Kraków. An experienced trainer who has delivered more than 1,400 training sessions.
Industries: real estate, automotive, FMCG, e-commerce, startups
Google Ads freelancer specialising in e-commerce campaigns, international activity and managing large budgets. Author of many Google Ads scripts and a programmer on the BDOS project.
Specialisation: e-commerce, scalable campaigns, automation
Frequently asked questions
Everything you need to know before buying a license.
Free tutorials on using AI in Google Ads
without guesswork
BDOS Club is our free community on Circle, open to everyone. Sign up and get tutorials that show how to use AI in Google Ads — from writing useful prompts to running campaign workflows. Alongside them, what is changing in the platform and in AI, written by people working on live accounts every day.
Simple, transparent pricing
Billed annually · plus applicable taxes
14-day money-back guarantee
We're confident BDOS will work for you from day one. But if it's not a fit, email us within 14 days and we'll refund you in full. No questions asked.
Solo
For 1 person
/year · billed annually
- 1 license
- Full feature access
- Ongoing updates
- Private members area on Circle
- Support
Team
For small teams and agencies
/year · billed annually
- Up to 5 licenses
- Full feature access
- Ongoing updates
- Private members area on Circle
- Support
Enterprise
Unlimited users within a single organization
/year · billed annually
- Unlimited licenses within one organization
- Full feature access
- Ongoing updates
- Private members area on Circle
- Support
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